Animal PopUp Card is an illustrated piece of card stock or high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey thanks or express other feelings (such as to get well from illness). Animal PopUp Card, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may be more expensive.

Hallmark Cards and American Greetings, both U.S.-based companies, are the two largest producers of greeting cards in the world today.